What was long suspected has finally been proven. The power of scent unconsciously influences our behaviour. Unique scent molecules trigger attractions and impulses in their wakes. Initio honors this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power.

Years of research by top scientists working side by side with master perfumers (Alberto Morillas) have led to the creation of perfumes with a strong emotional power, to amplify your magnetism and power of attraction.

Initio, two ranges, one universe:

The Absolutes, four creations elaborated from the finest blend of the rarest ingredients renowned for their mystical powers and mysterious virtues.

The Magnetic blends harness the power of pheromones. Three fragrances composed of molecules whose invisible powers influence behaviour.  When science excels, it becomes an art!

Blended together, they become genuine pheromonal amplifiers! Create a powerful aura. Become your own alchemist and craft your own olfactory signature. Be unique.

Fusing with your skin, Initio perfumes open your horizons to infinite new adventure.

They seize and transform the destiny of the daring.